#FALL OUT SHELTER 3 SOME FREE#

#FALL OUT SHELTER 3 SOME FREE#

I was pouring every free minute into tapping the bright green icons that indicated that I had resources to collect. As mentioned, I quit playing other games because Fallout Shelter was so time consuming that I didn’t have time to spare anymore. My 12-year-old liked the game, but she had to quit because she didn’t have time to play. In some ways, the addictiveness of the game is a limitation. In fact, I heard one mobile gaming executive explain why Fallout Shelter is doomed to fall off the list. There are some reasons why it may not last, and it would be very wise of Bethesda to start taking advantage of lessons that the free-to-play game companies have already learned. When the time comes to invest in user acquisition, Bethesda may be able to afford it.īut Bethesda still has a lot of hurdles to overcome. Superdata Research estimates that Fallout Shelter generated $5.1 million in its first two weeks, even though it is only available on iOS. That was sweet revenge for the hardcore fans who have been taking pot shots at casual mobile games because they aren’t “real games.”īeating Candy Crush Saga, even for a day, was stunning, since game publisher King reported that the game generated $229.5 million in the first quarter, or $2.55 million a day. It edged out King’s Candy Crush Saga for a short time. 3 on the top-grossing list, according to market researcher App Annie. Fallout Shelter appears to be adding new users at a pretty good clip, allowing it to keep up with some heavily advertised games, according to market analyst firm Think Gaming.ĭuring the week of E3, the title moved to No. But it probably doesn’t have to since it got some awesome exposure at E3, when millions were tuning into news about games. I haven’t seen Bethesda spend much money on user acquisition ads yet.

Those lunch boxes can equip you with the resources and items that you need for survival, and which would take very long to collect without paying. You can also buy lunch boxes with real money. Each lunch box has gifts for you, including a guaranteed rare item, such as a machine gun that can come in very useful against the Raiders who barge in your Vault door. You can also occasionally earn valuable “lunch boxes” by achieving random goals. In the title, you collect bottle caps as a currency for normal daily activities. Dissecting why this game took off on mobile when so many other hardcore titles have failed yields a lot of lessons for those in the $30 billion mobile industry.

In fact, I stopped playing five other mobile games because I was so enthralled with Fallout Shelter. But in the meantime, I’ve got own observations about this title, which I’ve been playing religiously for a few weeks. I’m still waiting for my interview with the developers and publishers. The title is still doing good on the mobile charts, and that’s why it’s worth a deeper look. Bethesda told fans they had to wait for the Fallout 4 console game until this fall, but the post-apocalyptic mobile game was available to sate the franchise’s fans immediately. The post-apocalyptic game scored huge publicity when Bethesda announced its availability during its Electronic Entertainment Expo (E3) event in June. Register today.īethesda Softworks’ Fallout Shelter is one of the rare hardcore gaming hits on mobile devices. Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next.

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